{"id":19108,"date":"2025-05-13T09:19:09","date_gmt":"2025-05-13T08:19:09","guid":{"rendered":"https:\/\/www.uhy-fay.com\/?p=19108"},"modified":"2025-05-13T09:53:10","modified_gmt":"2025-05-13T08:53:10","slug":"uhy-fay-co-unveils-new-brand-identity-better-business-better-lives","status":"publish","type":"post","link":"https:\/\/www.uhy-fay.com\/en\/blog\/uhy-fay-co-unveils-new-brand-identity-better-business-better-lives\/","title":{"rendered":"UHY Fay &#038; Co unveils new brand identity: \u201cBetter business better lives\u201d"},"content":{"rendered":"<ul>\n<li><em>The Spanish member firm of <a href=\"https:\/\/www.uhy.com\/\">UHY International<\/a> has launched a new brand identity, including a refreshed logo and the tagline \u201cBetter business better lives.\u201d This rebranding marks the beginning of a new chapter aligned with the firm\u2019s 2025\u20132030 Strategic Plan.<\/em><\/li>\n<li>\n<p class=\"\" data-start=\"482\" data-end=\"782\"><em>Led by Managing Partner Bernard Fay, UHY Fay &amp; Co is evolving to reflect the growth and transformation the firm has experienced in recent years. \u201cWe\u2019ve expanded and adapted our services to meet our clients\u2019 evolving needs, and we felt it was the right time for our image to evolve as well,\u201d says Fay.<\/em><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"784\" data-end=\"1122\">This is the first brand update since 2004 for UHY Fay &amp; Co, a firm specialized in legal, tax, business advisory, and audit services. The new identity introduces a fully refreshed visual style, tone of voice, and messaging framework\u2014highlighted by a modern logo and the adoption of a forward-looking slogan: <em data-start=\"1091\" data-end=\"1122\">Better business better lives.<\/em><\/p>\n<p class=\"\" data-start=\"1124\" data-end=\"1625\">This rebrand goes beyond visual change. It signals a renewed commitment to innovation, client service, and long-term value creation. <em>\u201cThis is not just about aesthetics\u2014it represents our renewed commitment to our core values: quality, authenticity, and close relationships with our clients. We believe this new identity will help us grow stronger and continue delivering exceptional value to the businesses that trust us,\u201d<\/em> explain Bernard Fay and Joseph Fay, Managing Partners of <a href=\"https:\/\/www.uhy-fay.com\/oficinas\/\">UHY Fay &amp; Co in Spain.<\/a><\/p>\n<p class=\"\" data-start=\"1627\" data-end=\"1859\">The new identity reflects the firm\u2019s continued evolution and vision for the future.<em> \u201cOver the years, we\u2019ve grown and diversified to meet new challenges, and now our brand reflects who we are today and where we\u2019re heading,\u201d<\/em> they add.<\/p>\n<p class=\"\" data-start=\"1861\" data-end=\"1902\"><strong data-start=\"1861\" data-end=\"1902\">A new look for a forward-looking firm<\/strong><\/p>\n<p class=\"\" data-start=\"1904\" data-end=\"2141\">The redesigned logo features a bold, shield-shaped icon symbolizing the protection and agility clients seek. The upward and forward curves represent growth, ambition, and the firm\u2019s mission to help clients drive their businesses forward.<\/p>\n<p class=\"\" data-start=\"2143\" data-end=\"2300\">The new slogan, <em data-start=\"2159\" data-end=\"2192\">\u201cBetter business better lives,\u201d<\/em> encapsulates the firm\u2019s commitment to creating long-term value and positive impact for clients and society.<\/p>\n<p class=\"\" data-start=\"2302\" data-end=\"2715\"><em>\u201cThis brand refresh represents a significant shift\u2014not just from our previous image, but also from the traditional look and feel often seen in our sector,\u201d<\/em> says Bernard Fay. He notes that this transformation is the result of months of strategic work. <em>\u201cOur brand already stands for excellence and quality. We believe in our strengths, and this new identity will help us seize future opportunities with confidence.\u201d<\/em><\/p>\n<p class=\"\" data-start=\"2717\" data-end=\"2769\"><strong data-start=\"2717\" data-end=\"2769\">UHY Cointegra: leading the way in sustainability<\/strong><\/p>\n<p class=\"\" data-start=\"2771\" data-end=\"3137\">As part of this brand evolution, UHY Fay &amp; Co has also announced the renaming of its sustainability and ESG-focused member firm. Formerly UHY Fay &amp; Cointegra, it will now operate as <a href=\"https:\/\/www.uhy-fay.com\/servicios\/sostenibilidad-esg\/\"><strong data-start=\"2953\" data-end=\"2970\">UHY Cointegra<\/strong><\/a>. The firm, founded in partnership with Encarnita del Amor and Marta Casasola alongside Bernard and Joseph Fay, has led the group\u2019s sustainability strategy since 2022.<\/p>\n<p class=\"\" data-start=\"3139\" data-end=\"3438\"><em>\u201cOur new claim, \u2018Better business better lives,\u2019 is more than a slogan\u2014it\u2019s a clear statement of intent,\u201d<\/em> says Marta Casasola, Partner at UHY Cointegra. <em>\u201cIt reflects our deep expertise in helping clients embed sustainability into the core of their business, enhancing both strategy and reputation.\u201d<\/em><\/p>\n<p class=\"\" data-start=\"3440\" data-end=\"3803\">Encarnita del Amor, also a Partner at UHY Cointegra, adds: <em>\u201cSustainability is not just a social or environmental imperative\u2014it\u2019s a strategic advantage. It drives innovation, opens new markets, and creates access to new sources of finance. In a world increasingly aware of global challenges, being a sustainable business is a powerful way to lead into the future.\u201d<\/em><\/p>\n<p data-start=\"3440\" data-end=\"3803\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19103\" src=\"https:\/\/www.uhy-fay.com\/wp-content\/uploads\/2025\/05\/UHYFAYCo_IG_25_mono_RGB_high.png\" alt=\"UHY Fay &amp; Co\" width=\"2363\" height=\"946\" srcset=\"https:\/\/www.uhy-fay.com\/wp-content\/uploads\/2025\/05\/UHYFAYCo_IG_25_mono_RGB_high.png 2363w, https:\/\/www.uhy-fay.com\/wp-content\/uploads\/2025\/05\/UHYFAYCo_IG_25_mono_RGB_high-300x120.png 300w, https:\/\/www.uhy-fay.com\/wp-content\/uploads\/2025\/05\/UHYFAYCo_IG_25_mono_RGB_high-1024x410.png 1024w\" sizes=\"auto, (max-width: 2363px) 100vw, 2363px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Spanish member firm of UHY International has launched a new brand identity, including a refreshed logo and the tagline \u201cBetter business better lives.\u201d This rebranding marks the beginning of a new chapter aligned with the firm\u2019s 2025\u20132030 Strategic Plan. Led by Managing Partner Bernard Fay, UHY Fay &amp; Co is evolving to reflect the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":19106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UHY Fay &amp; Co unveils new brand identity | UHY Fay &amp; Co<\/title>\n<meta name=\"description\" content=\"This is the first brand identity update since 2004 for UHY Fay &amp; Co, a firm specialized in legal, tax, business advisory, and audit services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uhy-fay.com\/en\/blog\/uhy-fay-co-unveils-new-brand-identity-better-business-better-lives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UHY Fay &amp; Co unveils new brand identity | UHY Fay &amp; Co\" \/>\n<meta property=\"og:description\" content=\"This is the first brand identity update since 2004 for UHY Fay &amp; Co, a firm specialized in legal, tax, business advisory, and audit services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uhy-fay.com\/en\/blog\/uhy-fay-co-unveils-new-brand-identity-better-business-better-lives\/\" \/>\n<meta property=\"og:site_name\" content=\"UHY Fay &amp; Co\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UHYFayCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T08:19:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T08:53:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uhy-fay.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-26-869x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"869\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matilde Marin Pozo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UHYFayCo\" \/>\n<meta name=\"twitter:site\" content=\"@UHYFayCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matilde Marin Pozo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uhy-fay.com\\\/en\\\/blog\\\/uhy-fay-co-unveils-new-brand-identity-better-business-better-lives\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uhy-fay.com\\\/en\\\/blog\\\/uhy-fay-co-unveils-new-brand-identity-better-business-better-lives\\\/\"},\"author\":{\"name\":\"Matilde Marin Pozo\",\"@id\":\"https:\\\/\\\/www.uhy-fay.com\\\/en\\\/#\\\/schema\\\/person\\\/7bcd2371c8f886decaec7973d287defc\"},\"headline\":\"UHY Fay &#038; 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